AFC stands for Asayama Family Club. AFC Japan was founded by Asayama Tadahiko after accumulating years of experience in sales and trading. He worked tirelessly to establish a comprehensive production system and operated based on 4 Core Principles: Enhancing Quality Standards, Affordability, Raising Awareness, and Social Responsibility.

In 1999, AFC initiated international trade, developing over 200 products in major countries such as Singapore, Korea, and China. During its development phase, Asayama Tadahiko recognized the immense potential of the industry to grow into a large, global company. Asayama Tadahiko emerged as a leader in Japan’s burgeoning health and beauty product industry.

Initially, Asayama Tadahiko founded 5 companies as the foundation of AFC:

1. AFC-HD AMS Life Science Co., Ltd. as the headquarters and international food production department.
2. AFC as the main brand.
3. NYK – Nihon Preventine Medical Laboratory Co., Ltd. for research and development.
4. Kenko TV Co., Ltd., a television network in Japan used for advertising and promoting AFC products.
5. Honzo Pharmaceutical Herbal Medicine, established since 1831.

These companies collectively formed the basis of AFC under Asayama Tadahiko’s leadership.

1. Japanese Preventive Medical Laboratory
   AFC-HD, along with its research team, conducts various research and develops effective products based on scientific data using state-of-the-art technology.
2. Honzo – Leading Pharmaceutical Herbal Medicine since 1831
   Established in 1831, Honzo is a Kampo TCM company with a strong 180-year history in producing TCM products. Kampo is a Japanese study and adaptation of Traditional Chinese Medicine (TCM). Kampo medicine is highly respected in Japan for its adherence to standards, particularly emphasizing safety of use and ingredients. Honzo supplies at least 50% of its products to hospitals.
3. Kenko TV – Health Specialized TV Station
4. Advertising for all AFC-HD products.
   Responsible for TVC production, print ads, video, and magazine product advertisements.
   The TV channel reaches across Japan, providing trusted health and beauty tips to Japanese consumers.
   AFC Japan – Premium Pharmacy Since 1941
5. TaKaRa – Leading Biotechnology Food Conglomerate
   The largest and most prominent research and production conglomerate in Japan. Both AFC-HD and TaKaRa hold shares in each other’s companies to leverage the core capabilities of each organization.

Recognized Internationally

Scientifically Referenced in the Field of Health & Medicine.

AFC has established its place in the global health supplement arena, with records of award achievements recognized annually by leading retailers in Japan and Singapore. Apart from being the No. 1 Brand in Unity Pharmacy for the past 6 years, its flagship product, Ultimate Vision, has maintained its title as Singapore’s Bestselling Supplement for 10 years.

Here are some of the awards AFC has received:

– NTUC Unity Popular Choice No. 1 Brand Winner, 2011
– NTUC Unity Popular Choice Bestselling Eye Care Supplement (Ultimate Vision), 2008 – 2011
– NTUC Unity Popular Choice Bestselling Slimming Drink (TG Slim Drink), 2010-2011
– NTUC Unity Popular Choice Bestselling Hair Tonic (SHOKAIGAN Tonic), 2011
– Watsons Health, Wellness & Beauty Awards 2011 Bestselling Collagen Tablets (Collagen Beauty), 2011
– Singapore Women’s Weekly Best Beauty Buy 2011: AFC Tsubaki Perfect Beauty Drink
– Cozycot Holy Grail Beauty Awards 2011: Favourite Beauty Supplement Drink (AFC Tsubaki Perfect Beauty Drink)
– Guardian Pharmacy Preferred Choice Awards (Collagen Beauty), 2009 – 2010
– Guardian Pharmacy Preferred Choice Awards (SHOKAIGAN Shampoo), 2010
– NTUC Unity Popular Choice Bestselling 210 Supplement (Gold 210), 2008 – 2014
– NTUC Unity Popular Choice Bestselling Collagen (Collagen Beauty), 2008 – 2010
– NTUC Unity Popular Choice Best Brand Performance Award (Silver), 2009
– NTUC Unity Popular Choice Best New Brand Award, 2007

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